No. First three day is for buying the game then pirates will do their job
It's impossible to pirate Multiplayer! Last year it was simply 2Ks fault for allowing people to exploit the system since it allowed you to play the game online by just skipping the Serial Number.
But this no longer is the case. Pirates cannot crack the multiplayer servers! It never has been and it never will be. Where you need a serial number to register with the server, that's not crackable.
Nor will there be cracked servers as this is not an FPS or RPG game. I know from my experience with FIFA 12 PC. EA removed LAN mode and no one could play online! People then bought the game eventually. And this is why FIFA 12 PC has sold 450 thousand copies worldwide.
The same will now happen with NBA 2K13, the sales will double/triple as a result of online not working this year without valid CD Key.